| Topic : What Consumers want in Healthcare? |
|
|
|
|
Activity:
Question posted: 09 22 2009 11:56:40 +0000,
3 answers, 1908 views, last activity
07 06 2010 20:18:08 +0000
|
|
Wellness doesn't treat people who are sick or address illness, although it can have a positive effect. Wellness is for people who are already well and want to stay that way, slow down the aging process, or keep from becoming new customers of the sickness business. Money spent on wellness is investing in making us stronger and fight the symptoms of ageing. How do you see the potential of Wellness industry in India?
The biggest killer in the world today, accounting for over 80% death worldwide, is not war, infection or natural calamities; the biggest killer is modern lifestyle. Lifestyle factors such as lack of physical activities, obesity, Diet, stress and tension, alcohol and smoking innocently manifest themselves as High Blood Pressure, Diabetes, Hyper cholesterol and other ailment, and then without warning, strike fatally as Heart Attack (which accounts for 60% deaths) and cancer (which accounts for 20% deaths). Other lifestyle killer includes Accident and even HIV-AIDS, which results due to safety compliance.
The Health is not merely absence of illness is not new and has been enunciated as early as in 1956 by “World Health Organization”. The total and positive health is a state in which life can be lived to the fullest with energy vitally; it means a fit and healthy body, and calm and relaxed mind. To achieve this one needs to do, is to follow ten simple rule of lifestyle:
1. Have periodic medical checkups (All parameter).
2. Live a fit and active life (To avoid sedentary lifestyle).
4. Relaxation and to avoid stress.
5. To avoid addiction and dependencies (Drugs, smoking, alcohol etc.).
6. Safety (Automobile, occupational, safe sex etc.).
7. Taking care of eyes, teeth, nose, ear and throat.
8. And most importantly Preventive measures on different lifestyle diseases.
9. Hygiene like Habits, Constitution, Idiosyncrasy, Temperment, Cleanliness and Exercise etc. to maintain high standard of Health.
10. Keep control environmental pollution to control diseases.
The initiative will reduce and prevent different lifestyle diseases when incorporated with lifestyle, such as diabetes,arthritis,cancer,stroke(CVA)and other chronic ailment and significantly improves the over all health of community through Exercise, Healthy Food Habits (Nutrition), Dependency (Smoking,Alcohol,Drugs, Paan and Tobacco etc.),Safety compliance (Accidents, HIV- AIDS),Proper Sanitation,Hygine and Immunization etc. Thereby it is relevant to bottom line in two ways firstly one way or another is Economy.
Secondly, universally acknowledged healthy populace higher the productivity. However Since several aspect of community health and wellness comprise financial intangible; productivity, absenteeism etc as opposed to other aspects that can be accounted for Hospitalization & Medication costs, experts peg improved community wellness at effecting the bottom line by 1%.
Conclusion : The Wellness program is aimed at to intervene reduce and prevent different lifestyle diseases when incorporated with lifestyle, such as diabetes,arthritis,cancer,stroke(CVA), Malaria, Jaundice, Diaherea-Dysentry, and other chronic ailment and significantly improves the over all health of community through Exercise, Healthy Food Habits (Nutrition), Dependency (Smoking,Alcohol,Drugs, Paan and Tobacco etc.),Safety compliance (Accidents, HIV- AIDS),Sanitation and Hygiene-Immunization etc.
The impact of Wellness indusry is in reducing Medicare costs & improving wellness, productivity and profits.The price of illness, in term of medical cost, as well as lost productivity, is prohibited. Our Wellness Rx Center aims to ensure good health, by making available within each reach, all that it takes to achieve wellness.
The objective is to provide all those suffering from diseases and those wanted to prevent sickness at first, in order to maintain good health through lifestyle change to achieve good health and well-being. This is perhaps the most important aspect of all.
Community
Health equals
Community wealth
Wow!!!
Working
On
Wellness
The 21st century with its time pressure and modern lifestyle bring with it a host of disorder. New age problems arise as a result of unhealthy eating habits, lack of exercise, dependency and professional stress. The good health of an individual is not ensuring merely through the absence of diseases, but by the complete physical social, mental and spiritual well-being of individual. More then 80% of population falls victims to this syndrome and wellness Rx will tackle this with a host of services that meet the health and wellness needs of the individual, family and community. The Wellness Rx is an endeavor towards this.
The price of illness, in term of medical cost, as well as lost productivity, is prohibited .Our Wellness Rx Center aims to ensure good health, by making available within each reach, all that it takes to achieve wellness.
The wellness Industry is proactive, people volunteer to become feel healthier to reduce the effect of ageing, and to avoid becoming sick. Every one wants to be part of this earlier stage approach of health and wellness.
Wellness Plan
Why is community Health-wellness strategic
√ Community/Peoples are the means of production
√ Human capital is an asset to be managed
√ Potential for significant financial liabilities
√ Major components of cost
Health Management Principle
√ Undeserved community focused
√ Prevention & promotional Oriented
√ Proactive in Nature
√ Work place integrated
√ Cost avoidance-oriented
√ Productivity enhancing
√ Family supporting
√ Strategically relevant
√ Evaluatively sound
√ Shows that authority concerned cares
Components of a wellness Programs
√ Assessments and Correction
√ Lifestyle Counseling
√ Communication and Empowerment
√ Customized Programs/Initiative
√ Active Events
√ Health Audit & forward planning
√ Evaluative Measurement (Review)

|
|
|
|
|
|
|
|
|
|
|
|
Good one suresh...... very informative.... :) |
We have used this kind of tactics earlier also by using messages, warnings and many things in tobacco and cigarette packets. He who is concerned about his health has left intoxicating but the addicted had no effect on them. So, we can be sure of one... |
I think it will take time for the rural market to accept the product. The product should appeal the customers the price should be affordable. It should be easily accessible by people from all the segments of the society they should be informed about... |