how does market effect the customer value?

Before a product is planed lot of work is undertaken, including customer value proposition. Probably a need is already known sprouting up where a mission is a possibility. Designing the right product, at the right cost where it can be purchased at the proper buying power of the niche, at the proper places where they expect it to be bought at the proper time they need it is very important. These generic facotors common to all the products will take care of the value proposition of the consumers. For each customer one need not have to design specific value propositions, which will be impossible and cost consuming where each consumer becomes one single market.

This can be achieved only through the private, government participation where the government has to facilitate the efficient environment required to implement the product launc to the consumers. 

At the out set, the customer value involves:

a] looking at your business from the customer's point of view to understand customer's perception and b] making it easy for your customers to do business with you.

Earlier the selling was an act of personal heroism. The key to successful selling was knowing the products and the customers. The sales force would present their products and service in the best possible ways, forge a bond with the buyer and triumph over the competition.

But today, this approach has little to do with the way sales are made in today's competitive environment. today's customers don't want products, they demand solutions, and solutions don't come in a box. They must be designed, fashioned to meet the customer's specific needs, making such sales takes a lot more than personal charisma. Today's selling/marketing is system selling, solution selling, and consultative selling. It entails analyzing customers needs, designing alternative solutions, scrutinizing costs, developing and implementing systems and more.

Moreover, the question how does market effect the customer value depends on:

1] sell yourself

2] sell your compant and

3] sell your products.

The first one relates to the customers must like you and trust you.

The second one relates to the reputation of the company which enables a strong selling feature to close sales.

The third one relates to the products that must have unique value feature to the prospect. It must solve a problem or provide unexpected benefits.

Customer care is not a technique, it is a mind set. It is a customer focused corporate mind set and culture that inspires the teams to keep creating and delivering extraordinary customers value and thus helps companies acquire new customers, provide superior customer satisfaction, and build customer loyalty.

Thanks Mr. Hemant Verma for referring.