| Topic : Branding During Tough Times |
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Posted in Community :
BattleGround for Sales Professionals
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Activity:
Question posted: 01 16 2011 01:41:45 +0000,
0 answers, 79 views, last activity
01 16 2011 01:45:12 +0000
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It has been observed that the shelf space during off season for a product is reduced by a retailer. Does offering in-shop display schemes during off season help in keeping the brand alive in the minds of the customers or is it during only season that such schemes are useful. Let us not consider too seasonal products like air conditioner or a coolers.
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Its all about the social structure and mindset..only literacy/ awareness can control this |
To me, it all depends on the level of my association with the product, its usage and utility value |
To me, social media is an excellent platform for the companies to get istant first hand views from those who matter aka "CUSTOMER" |