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Media Acquisition and Mergers
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Question posted: 04 30 2008 00:09:52 +0000,
1 answers, 99 views, last activity
07 06 2010 20:18:08 +0000
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1 Answers for "How to estimate per marketing campaign acquisition ?"
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After every campaign you do realize the cost that had been spent is worth it or not. But to estimate it before hand you need to keep track of certain things :
- as to how many customers are there, which are all the loyal customers, how to acquire the audience towards th campaign.
- Then you need to figure, whats the objective of campaign. Is it to create product awareness and brand creation for new product launch.
- Be aware of the channel which would suit best both for the campaign as well as the product.
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