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Retail & Supply Chain Professionals

 
Industry : Retail Chain/Logistics
Functional Area : India
Keywords : Retail Prevent Thefts
Activity: Question posted: 06 03 2008 01:54:42 +0000, 8 answers, 630 views, last activity 07 06 2010 20:18:08 +0000
 
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Even after much of efforts the Retail Chains are not able to prevents thefts or in more contemporary terms, Shop Lifting, so can you tell some ways to help us.

 
 Top Answer :
Rating : +3 

Periodic high value count, Stock audit & check point devices etc are efficient sytems etc developed based on identifying tags (Hard/Soft tags etc). But as the shoppers to are becoming professional shoplifters with ageing times more needs to be done that traditional set ways stated above.

 India accounts for 2.89% shrinkage presently and 80-90% shrinkage is due to internal staff. Hence the best practice would be the reward sytem to secret service for thieft or theft support person identification  among team members in store may be cash or in appaisals in form of promotions etc.

Strict punishment for staff being cought in indulgance as termination of job contact or suspension can be the right perogative as for the customer point of view punishment  measures have to follow a legal route for various laws according to Indian penal code



  Answered by     Subramanyan Krishna, Sales Executive/Officer, DSG International  | 04 06 2010 23:03:40 +0000
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Hi, I might be an amature in this discussion but presently gaining some retail experience i would recommend we practise

SLR - Every Sale Collegue has responsibility of his department for Pricing, Facing & replunishing & in the same way he is meant to do Daily SLR's Stock Level Reporting. As a Retail Store every one has a luxory of time gaps in between serving customer untill it is very busy. This is the Time to complete SLR & Update the stock position to the store manager / Dt Manager. When Reponsibility is stressed & SLR Practised on daily basis majorly Internal Theft would be irradicated if any prevailed

In case of External Thefts = Like others adviced Training for staff for vigilant behaviour is compulsion. Effective Roostering ensures many Eyes to serve and save.

Recognizing Staff or Security personnal for catching a thief/Suspect also helps every one to be own the feeling of security.

Shrinkage is a part of the retail business but how effectively u cut it down in your store is what makes u a effective store manager

 

Thanks 4 ur time

 

  Answered by     Muralidhar Reddy, Store Manager Peter England Fashions and Retail Ltd  | 06 11 2008 22:39:15 +0000
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Shrinkage the main problem in todays retail world is not only the vested resposibility of one individual as said by Sarin. Its the employer employee relation and as well the training imparted to the down line of gaining the ownership. Its a simple question in how many retail stores the employees heve been given incentives for shrinkage control? To wht extent the replenishment of stock is done according to the store indent? Piling up of stocks making the store a small warehouse again results in shrinkage.

  Answered by     YALLAPRAGADA. UMAMAHESWARA RAO, Sales/BD Manager, P.E.P.L-INDIA  | 06 11 2008 01:06:45 +0000
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MAIN WE CAN DO THE HIGH VALUE PRODUCTS DAILY COUNTING IS MUST, SO EVERY DAY THE STAFF SHOULD BE COUNT THE HIGH VALUE PRODUCTS, AND WE BRIEF TO STAFF ANY ITEM WILL MISS PLACE THAT COUNTER PERSON SHOULD BE RESPONSIBLE IN THE SECTION.  AND INBOUND AND OUT BOUND PROPERLY CHECK THE COUNTERS. IN STORES WE MUSTLY KEEP THE CAMERAS IN ALL FLOORS, SECURITY MUST TO TIGHT. ONCE WE MONITOR EVERYDAY.

  Answer modified by     Sanjay Sarin, Head of Operations, New Nor Group, USA  | 06 10 2008 01:51:22 +0000
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Rating : +2 

Good comments by Ravindra.  Everyone is talking about shoplifting and customer stealing but what about internal staff ?  They are the one who knows how to get the stuff out without being noticed. 

Shrinkage in India is very high as reported by Ravindra.  2.89% WOW!  It should not be more than 1% as per international market.  Shrinkage not only come from internal and external stealing but also due to poor negligence of the front end executive staff and store manager, product going out of date, excessive inventory, poor display in the store, etc.  The most important thing to control shrinkage is better eyes and good training to everyone, specially to the store manager as they are responsible for it.  Also it is due to dullness and weak customer services by the front end executive who most of the time are involved in their own world. 

I have seen and worked in international market for long time and I don't think that putting someone in jail is the right solution.  Only thing is take the money from the staff or customer for the stuff he/she is stealing, call their parents/gardian and kiss their ass out of the store.  Make sure they don't come back.  It is ok to loose a thief customer; as retail is only recognise by the service you give to the customer/soceity.  Only aim should not be sales but also customer retention.  If you have good and happy customer, your business will never go down.

Good Luck.

  Answered by     Rohit Mittal, Director Business Development, Port Indigo  | 06 06 2008 01:44:23 +0000
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well u can install CC cameras. And If I am not wrong TESCO has RFID solutions deployed. So what % of good u lose in shop lifting?

  Answered by     Vijay Sharma, Logistics Manager, Reliance retail  | 06 05 2008 00:20:40 +0000
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Well my concern on the two points is that they are making th employees look after that and if these employees do this the store people say that they are not caterin to the customers. So this is a catch 22 situation for the employees. What should they do?

 
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