| Topic : Various formats of organized retail |
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Retail & Supply Chain Professionals |
Media Mughals |
Supply Chain Management in FMCG |
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Activity:
Question posted: 11 09 2009 08:48:27 +0000,
7 answers, 338 views, last activity
07 06 2010 20:18:08 +0000
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I am really being amazed and ashamed of myself to ask, perhaps, a stupid question here having read a couple of comments.
Either I am too naive & ignorant about the simple facts that now a days, people are more inclined towards Coke & Pizza rather to Mamma’s recipes or perhaps it’s the out of the box thinking or too much optimism in me. But my views are fortified with the facts that one of our recipes is National food of England & I have seen Australian PM thanking Indians for the fabulous food, speaking in a TV interview, & saying that otherwise perhaps, they (Ausies), have to live with that drab English food for next 100 years.
Coming to the point, Lassi is ready with Amul(& in a well professional manner) , if a bunch of small villagers can do that , why can’t someone from us (if many of us can be top brass in foreign food giants) can wrap a Parantha in a tissue paper in a time tantamount to what it takes for a Pizza (so that it can be called a fast food), & sell it there where there, what we know for sure, is a big market & people appreciate its taste.
Regarding domestic market, I don’t know for certain that how much people like me are still there that still likes to eat Parantha Lassi with Coke & all as well, in an ambience like what they(MNC's) have, but I am still hopeful of a descent ROI for a company dabbling with this concept.
It’s not the comparison of foreign food or culture with us, its business & yes I think that’s possible.
And in the end, with all due respect, thanks for participating.
I think Bangalore based MTR food chain is already indulged in making Ready to eat foods. Hopefully in the future they may roll out. But as of now chains like BIKANERWALA are expanding hugely which looks postive for Indian food lovers. Even though plenty of burger & pizza chains on the other hand are investing.
But Ready to eat foods contain PRESERVATIVES which is wat bothers most.
Whatever, i think Indian food is the most DELICIOUS and SATISFYING meal on this planet.
I think people are not think in business sense to invest in this area where the taste can be customised. Although people think in business sense but may be due fear of business loss may be there .It required consistent & persistent valid reasearch on this type of business and I am very confident this type of business can run with profit.
Like this we can think to have chain having Rasgulla from Orissa ( Bikala Kar ) which are famous in Cuttack and Orissa.
There is lot of oppertunity in India .
K.S Jena
Commercial Manager
i appreciate that such point has been raised the cause for "paranthas" and "lassi" not being commercialised yet is their brief shelf and potential preservatives will ruin there natural flavour and tastes..undeniably ,packed lassi isn't as good as one served fresh.moreover such flavours are mundane for most of the indians and when they set out to eat out they seek change so they resort to best alternative available so is the equation for the people abroad.another thing to consider is that nowdays,people are turning veggies pertaining health concerns ,for them this might be next big thing , who don' like to be delivered instead of pizza's.
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Why not..if trust is there... |
Thanks Mr Manishji...inspirational....as always.. |
I understand man are bored reading like these--want to wear long......to take a cycle and out of the town to sand--where every MD-PHD-BS level lights on knee--and two makes five while sitting on a chair touching dice at ground feet--so mind... |