in ad womens are easy tool?

yes, women are being and used and depicted like that. But the main issues is that the advertisers do get response by depicting women in a different way and so the root cause is not the depiction but our response (rather positive), which transforms into more sale. No regulatory model can change this fact because it is very easy to bend rules and the best example is the liquor ads. The only action that can discourage advertisers from using women as a tool is not to give response to such ads.

yes, women are being and used and depicted like that. But the main issues is that the advertisers do get response by depicting women in a different way and so the root cause is not the depiction but our response (rather positive), which transforms into more sale. No regulatory model can change this fact because it is very easy to bend rules and the best example is the liquor ads. The only action that can discourage advertisers from using women as a tool is not to give response to such ads.

One does not see that any standards are there by the plethora of ads depicting women in a lousy manner especially for fragrances used by men. If there are any such standards most of these ads should have been banned long ago.

Ad is a profession & it has its reach all over World. Depicting them in ad needs to adhere to the local/regional norms of the area where it is being used. This trend will, certainly, gain enough market to the products. No rupturing of anyone's sentiments but , alluring the interest of people to gain market is required.

Thanks for referral Ms. Meena Desmukh.

I agree with you Meenajee that women are being misused and sometimes abused but as a matter of fact for good remuneration women have to accept it. But from effectiveness point of view also, ad without a woman also looks incomplete....!! Coping with the men's attitude towards women, it can be nicely twisted but shameful scenes should be avoided by the advertisers/ producers only. If this can't be avoided by them, the women acting in it should simply refuse to do so....!!

This question had been discussed many times and the answer remains the same. No one is attracted by such ads and no one buys a thing by watching anything of that sort. The makers should understand that. Anyways we have some ad standards and in case anyone does not follow them the ads can be banned anyways.