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Topic : Selling to C - level Executives
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IT Sales and Business Development

 
Activity: Question posted: 09 13 2010 11:52:07 +0000, 2 answers, 151 views, last activity 06 19 2011 16:52:14 +0000
 
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Direct calling to CXO's means directly putting up the idea in front of the decision makers of the company with out any background check on the company. Investigative call to Mid level managers means first understanding the company background, inclination towards technology etc and then approaching it

 
  Answered by     Arunkumar , Marketing Manager, ITChamps Software Pvt Ltd  | 06 19 2011 16:52:14 +0000
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I do agree with Nisha. Proper homework about the opportunity will ensure better chance of a sale. CXOs will not be interested in general talk. They expect any vendor to come with a solution to decide. It is the mid-managers who can help you identify painpoints and also to map the account and identify key stakeholders of that account. I have tried this approach and it is working well for me. Being into SAP implementation, I try to extract as much information from the initial contact to design my proposal so that only the core is highlighted to the CXO for faster and better decision.

 

  Answered by     Nisha , Associate/Sr. Associate -(Technical), IBM  | 09 14 2010 11:11:04 +0000
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Yes there should be some basic ground rules to be followed. This will help in better decision making process... Never take anything directly to the top, it should pass through the succession stages.....  

 
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