| Topic : Next Generation Customer Retention Strategies for Banks |
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Activity:
Question posted: 09 23 2009 13:05:08 +0000,
3 answers, 1012 views, last activity
07 06 2010 20:18:08 +0000
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An Indian bank has partnered with exhibition organiser Expoworld to offer loans to consumers attending the upcoming Jewels of India event in Karnataka, Bangalore from October 2nd to 5th. The unique tie-up will give visitors who are interested in buying gold jewellery at the show will get spot loans of up to 1.5 million rupees, as long as certain conditions are met. Will such kind of tie-ups help banks?
I personally believe that such kind of tie-ups will help the banks. As Indians are crazy in buying golds and offering a spot loan will attract more people to buy gold from the Expo. This will definitly help the bank to create more customers.
what will be the side effects of this scheme????????
Gold jewellery on loan basis is an exciting offer. This kind of offer will have a huge demand in india. Indian bank has set its first step and lets hope that other bank will also enter in the future.
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