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Asked by : Jaygopal Raghavan, Marketing Manager, Landmark Group
Industry : Advertising/PR/MR/Events
Functional Area : Branding
Activity: Question posted: 04 29 2008 09:29:18 +0000, 2 answers, 626 views, last activity 07 06 2010 20:18:08 +0000
 
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Feasability study is ususally be done on mammoth event as the DLF IPL. Much depends on the franchisees who would be hard-pressed to justify this investment as they have had no prior association or long-term commitment to cricket. It will be interesting to know how the price for Ricky Ponting and Andrew Symonds were arrived at or for that matter any of the players at all. My views on the whole event is that the returns were good because of the large population in India plus tourists,ads and the other factors built in. However I don't believe that some of the players fees were justified since whether your performance was good or not or your team lose or win that would not have changed your contracted fees.   



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by   Devi Kaladeen, Audit Manager, Health Sector Development Unit  | 03 04 2009 03:19:06 +0000
  Answered by     Gangadhar GangaSagar, Head/VP/GM-Marketing, Amersham Pharmacia Biotech Asia Pacific Limited  | 05 07 2008 10:49:26 +0000
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Financially: It depends on the ROI which can be ultimately be realized. Contribution to players is build in to that equation.

 
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