lifestyle advertising in a customer-centric world
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Activity:
Question posted: 05 22 2008 04:02:01 +0000,
3 answers, 602 views, last activity
07 06 2010 20:18:08 +0000
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As gaurav has commented above, it is in unaided awareness that a tag line helps in while deciding on a brand in a crowded segment. Apart from this a tagline for a company or brand often sums up the brand or the company. Like the "Just do it" line for Nike. Even if the name nike is not advertised and only the tagline is written in an ad, people get to relate it to that brand. A tagline reveals or reminds about the brand personality in the absence of any other visible reminders.
A tagline is the summation of what all the brand or company stands for. Remember "Hamara Bajaj" or "Desh ki Dhadkan" of Hero Honda. Even a simple line "We Serve you" for Indian Oil conveys what the company stand for.
Thus a tagline is increasingly necessarry in a competitive world to enable the communication for your brand to stand apart and serve as a reminder to your TA.
True jaygopal, If you look at HUL, it proved its marketing might with some ground breaking campaigns for Surf and Lifebuoy. HLL transformed itself to Hindustan Unilever Ltd last year. Motorola gave jitters to Nokia with some cool commercials. So Brand slogan realy works when it comes to make purchase decesion.
They influence the purchase decision indirectly. For example if you are in a situation where you have to make a choice between 3-4 similar products, which one do you think you will pick?? The one which you can relate to UNAIDED... right? So the tagline or brand slogan increases this unaided awareness, and there by indirectly influencing purchasing decision. Hope this helps.
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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