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Topic : Online Advertising
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Activity: Question posted: 01 12 2010 06:26:08 +0000, 6 answers, 464 views, last activity 07 06 2010 20:18:08 +0000
 
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In India, still online marketing is picking up. But with a high speed. Once internet is available in every corner and people understand its importance, we can see its actual productivity everywhere.



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Figures are not available.

In India, Banks and Credit cards are doing their (part of ) business online.

Each day more and more companies are launching their on-line wings and some are exclusive on-line. This is an indicator.

Infrastructure : Not ready to the heighst level.

Trust : This may take some time to grow.

Internet penetration : Ours is a vast population. If 7 % of population has internet in their SOHO ( office accesses are ignored ), that is not small.

  Answered by     monika computers, providing IT services, Vohra Industries  | 04 24 2010 08:15:50 +0000
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yes , Is Indian online company earning money from their website as compare to their effort and investment? Is Indian infrastructure enough to people trust / use online products? Is online marketing effective as compare to media

not in india only every where all small & giant company like MNC's are earing money throw online

 

Today if internet gets switch off only for more than 2 hrs huge work will get down

  Answer modified by     Kriti Das, HR Manager, ANZ Information Technology  | 01 27 2010 11:39:53 +0000
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Pravin, please make the question more clear so that you will receive the correct answer. It is true we have seen that many of the online companies are one time investment. Online selling were not massive hit as like direct sales. People were not satisfied with online purchasing because it was intangible. So I don't think online marketing is effective compares to media. But one day it will and will take some time.   

  Answered by     Azhar Kazmi, Professor, King Fahd University of Petroleum & Minerals  | 01 13 2010 09:51:02 +0000
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Services like banking have certainly picked up so far as online contact with customers are concerned. But other areas and sectors seem to be still in an experimental stage. The Indian customers are generally considered to be discerning and mature consumers not easily lured by tall promises and glitzy advertising. Therefore, investments by companies in sectors other than banking in creating an online infrastructure may not be paying at this time.

  Answered by     Dhesihan S, Executive - HR, East coast construction & Industries ltd  | 01 13 2010 09:30:59 +0000
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Online marketing and research takes a vital role these days. As per Mr. Rohit said, its picking up with a high growth when compare some other developing countries. But at the same time the proxy and the proper information is also lacking here. If the online marketing and the strategies are regulated by any body or governance. Then its really helpful to increse the brand awareness.

 

 
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