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Posted in Community :

Mobile Marketing

 
Industry : Internet
Functional Area : Performance Management
Activity: Question posted: 05 29 2008 00:13:35 +0000, 1 answers, 130 views, last activity 07 06 2010 20:18:08 +0000
 
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  Answered by     Sushanta Sarkar, Team Lead, Wipro  | 05 29 2008 00:18:22 +0000
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 Mobile marketing is definitely getting a lot of press lately and is set for significant growth - but one of the first points I try to make with clients is a good definition for mobile marketing. I break it into the following areas:
Mobile Ad Supported Content - Mobile TV bumpers, mobile game ads
mobile Search Marketing- Paid search listings alongside natural search results 
Mobile Direct Response - Text message voting, WAP forms, Text2Win competitions 
Mobile Direct Marketing - Delivery of opt-in messages via SMS, MMS WAP Push

 
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