Is Online marketing is same as Digital Marketing? If not, What are the major differences?

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.

As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as  Mobile phones - SMS, MM, Display, Banner Ads etc..

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as  Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

Push and Pull stratesgy is involved in Digital Marketing

Online/Internet Marketing/ E-Marketing as we know, the latest trend in Marketing. is the  marketing of products or services over the  Internet. When applied to the subset of  website based   advertisements, placements, 

 The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.

E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems..

Best wishes,

Sarada M