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Industry : Management & Strategy Consulting
Functional Area : B2B Sales
Activity: Question posted: 07 23 2010 04:32:32 +0000, 0 answers, 92 views, last activity 07 23 2010 04:32:31 +0000
 
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Some of you perhaps remember the days of the ubiquitious vacuum cleaner salesman who came knocking at your door. Of course we still get calls from those oh, so unwelcome telemarketers who call to offer us funeral insurance just as we are sitting down for dinner. Forcing us to listen. Without even properly qulifying their prospects. Are they simply pests?

No one likes to be sold to. Yet, people like to buy. Visit a shop and the sales guy will always say, "Can I help you?" And in most cases you will answer, "No I'm just looking."

That was the old way of selling. So what's the new way? Build a prospect list by giving away a low cost/high perceived value item for free. Examples - free reports, audio interviews, video interviews, invites to free webinars, seminars etc. Establish a relationship with the prospect through email or offline newletters or special offers. Only then start to present your products and services. Again remembering not to "Sell" but to find out their problems and offer a solution.

Do you follow this model? Do you become an invited guest, instead of just a nasty pest?

Is traditional selling dead?

 
 
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