| Topic : Hospitality marketing and promotion |
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Retail & Supply Chain Professionals |
Startup World |
Pleasing the Indian Consumer |
3 more ...
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Activity:
Question posted: 04 26 2009 17:48:26 +0000,
5 answers, 247 views, last activity
09 30 2010 17:20:08 +0000
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What should be the marketing & promotion strategy for any shopping mall opening ceremony in 2 tier city with best taking care of ROI.
Promotion ideas(scratch & win contests, kids centric competitions etc), trade offers (Ek pe ek free types) and similar BTL activities should do the trick!
Road show with innovative activity to pass on the attributes of mall will help a lot.
First find out - what is mall about and what the special services it provides.
Who is TG and why should they come to the mall (benefits) etc...Do some research to design the activity for road show.
Also, if possible then generate database of feature customers and send them invitation.
there are many ways the owner could promote his Mall during the opening ceremony as below.
1.Offer 25% discount for the first 100 customers.
2.Offer 100% retrun of the bill amount for every 101st customer upto a max value of Rs 5000.
3.Offer two movie tickets for purchase of goods valued Rs 1000 and above.
4.Offer a Nano car every week for the first 4 weeks for customers purchasing goods valued above Rs 2500.
just in case you think differently..
Put a stall in front of competitor and distribute Ladoos to people coming out with a leaflet......announcing your arrival...
Distribution of rebate coupons redeemable at the business/ sales outlets located inside the mall might be a good promotional tool.
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One failure doesnt mean dat next idea will also get fail. Optimism is d trait of becoming successful. |
Motivation support from senior in his downfall time so that he can become loyal for the company and can trust the company that if his sales figure will go down for a month or two month company will not fire him. This is the most common thing is sales... |
nice one suhel.. already there are lots of people from film industry are there in my facebook account now why not for corporates. |