| Topic : Reaching Out to the Bottom of the Pyramid |
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Posted in Community :
Marketing & Branding
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Activity:
Question posted: 02 01 2010 16:18:54 +0000,
1 answers, 183 views, last activity
07 06 2010 20:18:08 +0000
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Monetary statistical analysis of Business Turnover figures of Pyramid levels are required to make a comment on business strategies because other than TV, Telephone gadgets & few FMCG products only Chilly powder can be sold at rural base. As per my study only 20% of India's money wealth is concentrated in Rural India & rest lies in Urban.
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I believe that the next part of growth will come from rural areas, atleast for domestic markets. The marketing potential of the rural part of the country is rapidly growing.
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