| Topic : Best advertisements |
|
|
Marketing & Branding
|
Activity:
Question posted: 05 05 2010 05:13:00 +0000,
18 answers, 1205 views, last activity
07 06 2010 20:18:08 +0000
|
|
Generally an advertisement involves creative mix of varied components such as logo, tag lines, sloganeering and jingles, endorsement by celebrity, use of common man, models or props, cartooning, persuasive qualitative contextual content, orientation of different components of the advertisement, media placement of the advertisement, timing of the advertisement etc. aimed at various purposes such as strategic brand positioning, brand consolidation, selling or marketing endeavors of various products, services or ideas.
At times, it is seen, that logo of a brand is the most effective component that is retained in the consumer’s mind. Sometimes, a jingle or a piece of lilting music or a slogan carries an advertisement more effectively. Tag lines are also proved to be very effective, say “Connecting People” makes an instantaneous pointer to Nokia Phones, similarly effective are “Yeh Dil Maange More” for Pepsi, “Thanda Matlab Coca Cola”, “The Complete Man” for Raymond etc, list is endless.
What is the most effective punch from an advertisement? What is that makes an advertisement really effective and purposeful?
You can rank the various components of an advertisement in the degree of their effectiveness and may provide justification if you like.
Slogans
Emotions; Mother- Child Relationship
Appeal; As cure or solutions
Images; models' appearance ; Beauty; Composition; Expressions; Photography; Profile; Angle; Movements; Beautiful Models have definite appeal to sustain intrest & Attention; primary for the viewer to retain and associate.
Location: Setting, Backdrop, Nature, Furnishings, ; the location is very important for association of product or service
The best was " DOCOMOVE"
the people; the train; the beuty of movement; singing and expressions; the most effective Human Touch.
Logo: Creative; Soft & Not Imposing; Logo is highly important in creating Corporate Image; easy to remember
There are many; I have selected a few
I have specialization in Advertising; as I did thesis on' Effectiveness Of Advertisement"
Advertising is Emotional Intelligence and Creative Art par excellence; very few who could create highly successful Advertisement; it is more intuitive and deep rooted creative sense then Training.
Ranjan
BillionaireRDM@aol.com
In todays fast paced world it is the headline and the visual which provides the most effective punch. But again there is one such point because even the medium and the position plays an important role.
If the ad is very creative but appears in the inner pages of the newspapers sandwiched against two big ads, it will lose its effectiveness. So also for the electronic media, there is no point in a commercial coming after a long line of commercials. Either it has to be at the beginning or end of the program break.
So it is a combination of various points that really bring out the effectiveness of an advertisement.
Perhaps people now remember more punchlines than ever before..
I like some
1. "Pappu paas ho gaya", "kuchh meetha ho jaaye" Cadbury's Dairy Milk.
2. Airtel emotional ads "Express youself"
3. A Classic ad "Maan gaye Mrs. Sharma, aapki paarkhi nazar, aur Nirma Super, Dono ko"
4. "Walk and Talk" Idea
5. "DO boond Zindgi ke" Polio.
6. "Mile Sur mera tumhara" One India ad(old one).
7. "Kar lo duniya Mutthi me" Reliance
8. "Washing Powder Nirma" song.
9. "Utho mat, jaago", tata tea
10. LIC "Zindgi k saath bhi, Zindgi k baad bhi"
and many others, are timeless ads. just because they catch the common psyche of the society.
Raymonds: "The Complete Man" Garnier: "Take Care"
Add of Idea "kya idea hai sir ji".
advertise of complain (i am a complain boy)a smart punch
add of dabur shilajit gold "kya josh hai aap me"
an advertisement that brings a good sale to the product even if the ad has nothing to do with the product.
ad of bingo chips
I like that add....for birth control...khul ke bolo ..jor se bolo ...NIRODH.
Few are
"Dar se mat daro, kyonki dar ke aage jeet hai" from Mountain due
" Express yourself" Airtel
"Taste of India" - Amul
"Jagte Raho - Tata Tea
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
|
|
Google says mobile ads are extraordianrily effective. I do recieve many promotional offers on my... |
|
|
1325 referals
25 arguments,
494 views
|
|
|
Advertisements Do More Harm Than Good ... |
|
|
1781 referals
30 arguments,
2129 views
|
|
|
A new proposal is being made from India's drug regulator where the ads of morning after pills... |
|
|
218 referals
75 arguments,
3522 views
|
|
|
|
|
|
|
|
|
|
0 referals
0 answers,
0 views
|
|
|
|
0 referals
0 answers,
0 views
|
|
|
Testing 1-2-3 |
|
|
1 referals
0 answers,
0 views
|
|
|
|
|
Agreed with a rider, workable though it requires appropriate strategy and foresight coupled with a collaborative environment with responsibility plus accountability in appropriate proportion that is more often missing unfortunately..!!!... |
Good points, Cherian, main reason that inflation goes on unchecked is lacunae in our economic policies, which unmindful of our actual gross industrial plus economic development status relish in aping the developed countries without weighing any pros... |
Good points, Cherian, main reason that inflation go on unchecked is lacunae in our economic policies, which unmindful of our actual gross industrial plus economic development status relish in aping the developed countries without weighing any pros and... |