| Topic : Digital Marketing - Think Before Acting.... |
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Business & Strategy
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Activity:
Question posted: 06 19 2011 15:29:23 +0000,
1 answers, 105 views, last activity
06 19 2011 15:30:42 +0000
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1. Cloud computing and hosted applications
2. Crowdsourcing - wisdom of the masses, micro-work tasks
3. Design centricity - rise of the creative class as the most important web builders
4. Digital content - online music, magazines, books, pay-for-content
5. Gamification - social media gaming as well as simpler "games" for participants
6. Geolocation and localization
7. Mobility - smartphone, tablets and applications
8. New venture - rise of angels and incubators
9. Social media networking and marketing
10. Video - ubiquity of online video in today's digital content and communication
11. Other: [Enter Your Own]
Other- Transparency.
This may be too broad, but I'd propose this is a fundamental shift in our culture over the last decade, that has been facilitated by (and contributed to the explosion of) the internet and thus our digital lives.
Our behavior and expectations surrounding transparency have impacted our digital lives and that of businesses' in a profound way-- beyond the 'infrastructure' (eg. Gamification, Video, Mobility, etc.) driving the we use digital platforms. Our expectation for transparency is, in part, what has driven businesses to adopt traditional consumer platforms, like Mobile, Social Media, Geo-location, etc. Another example of the importance of transparency in business can be seen in the way Americans (are finally starting to) value food integrity and how that manifests in terms of branding, product integrity, and competition. Whether in a peer-to-peer sense, a consumer-to-business sense, or a business to business sense, the trend these days is openness, honesty, and INFORMATION! Fundamentally, our digital lives are driven by this need for information.
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