| Topic : How to maximize your ROI and slash TCO. |
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Posted in Community :
Oracle CRM
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Activity:
Question posted: 05 22 2008 22:22:47 +0000,
1 answers, 334 views, last activity
07 06 2010 20:18:08 +0000
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What was your experience with using a CRM program with your customers? Did the return on investment pay for the program plus increase overall growth?
1 Answers for "ROI on CRM"
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Answered by
Radhakrishna Marar, Business Analyst, Oracle
| 05 22 2008 22:30:25 +0000
ROI depends on the reasons for the CRM
implementation. Most organizations I have come across are doing this
primarily for automating their internal processes, rather than being
more customer focussed, no matter what vendors like Oracle or SAP alk about the 360 degree view of the customer, etc.
not sure if this answers your qn, but jus wanted to share
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