How businesses are using Web 2.0
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Question posted: 04 23 2008 22:56:38 +0000,
4 answers, 207 views, last activity
07 06 2010 20:18:08 +0000
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The web is changing/has changed in three crucial ways.
1. It is more personal in a way that it was not before
2. It is more portable definetly
3. It is more interactive than ever before ('genuine interactivity')
Web 2.0 effectively is a consequence of many trends that are visible as these changes at the surface. This was first coined in 2004 by Tim OReilly.
There are many arguments around how real is this Web 2.0. Did not the ingredients really exist in the first place anyway...and so on.
Think of the consequences of some of the Web 2.0 attributed trends on the internet. For example, consumers are also producers of the content and willing to pay to use/share some of it? Social networking online has been redefined on the web and has changed a lot of the behaviour and interactivity choices visavis earlier options. Business and commerce is more effective as the Web is a good platform to bind applications and services as well as layer that with a lot of interactivity choices on the front end/browser. Finally, think of the networking effect in human/human and business/business interactions, that is now feasible via newly generated content/apps and information on the web today....clearly the Web 2.0 trends have many paths and future directions that are emerging and continue to evolve.
Web 2.0 isn’t new, but people are finding new and innovative ways to use it. If strategic, you can use Web 2.0 to market your products and services and promote your business or site to millions of people around the world. You do have to do this in a politically correct and decent way. Many applications allow readers to interact with the Web pages they browse. These applications are all part of Web 2.0 technology, and include SOAP, XML, JAVASCRIPT and AJAX. These interesting technologies allow you to interact with a web page that is live in much the same way you would interact with a page from your own computer, a page you created.
Web 2.0 isn’t new, but people are now taking an active interest in becoming members of a global community. Thus, Web 2.0 is becoming a lot more popular than it has been in the past. Sites including Gmail, Flickr and Digg are all the rage among collaborative types interested in link and information sharing on the Web.
Well Sameer, lets look at the picture is this way;
No doubt that the concepts of collaboration and community building existed prior to Tim's Web 2.0 articles: it's called society. And perhaps the parallels between what we are seeing on the web and the dynamics created by the advent of society are the foundation of Web 2.0. Our understanding of the dynamics of the Web as they existed ten years ago were crude. Tim refined them couple of years ago. He presented them as he understood them and has continued to refine them. They continue to evolve today. To scoff them simply for being incomplete or because they existed prior to being collectively named is, quite frankly, inane.
It is entirely possible our understanding of these dynamics is incorrect. But knowledge isn't advanced unless people are willing to make observations and plant a stake in the ground. O'Reilly Media has done so. If you have a suggestion to make, make it. Your claim that "It is a waste of time, and you should be holding out for something better" does little to advance understanding. You have an audience here. If you have an alternative idea to advance you should do it. The world would be better off for it.
Web 2.0 is a marketing phrase invented by O'Reilly, with much sound and fury over nothing much.
The concepts that Web 2.0 claim, such as collaboration and community building, already existed without being roped into selling a marketing phrase.
The problem is when legitimate endeavours are being embraced and smothered in some vague term that doesn't mean much more than "Tim At Necker Island".
The most telling indication is the way the definition of Web 2.0 changes according to successes and failure. If something worked, it's Web 2.0. If something didn't work, it wasn't.
Suffice to say that claiming to be Web 2.0 will get you shown out the door when trying to raise cash from people who have better places to invest their money.

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