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Question posted: 02 12 2009 16:09:21 +0000,
2 answers, 179 views, last activity
07 06 2010 20:18:08 +0000
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Hi,
Hope you guys doing good.I believe that the art and science of designing corporate website is different from our normal web design approach. For a simple fact that the target audience of our corporate website is different. I want your help in identifying the most important aspect an organization should keep in mind in designing a corporate website. Looking forward for your answers.
You can click here to see whats others have to say about this.
Dear Suhel,
It’s a valuable question you have put across. I agree that science of designing corporate website is completely a different approach. Corporate website must have following significance:
a) It should be a replica or more of that whatever it is in actually. Many corporates fail to deliver what they are when it comes to their web presence.
b) The design should entertain the user in its class.
c) Case Study, brouchers and white papers should be placed clear enough.
d) The graphics color option should match the corporate color family and must use variety of its shade.
e) Website should completely accessible to its user. So, many times website navigation path fails to take user to the goal point.
f) We must have web2.0 support to get user reviews and user generated content.
g) The design prospect will complete only if we have exact user profile in mind and then only we can use graphics, rich media and web 2.0 elements to entertain and engage the user. And I am sure that this enhanced combination can lead a visitor to be a prospect.
In last line I must summarize my statement that a Site which can entertain and engage the customer with it’s pleasing graphics, clear navigation, short goal paths and interactive instruction will be a real corporate website which will lead you towards online brand building or to say an “IDENTITY”.
Hi,
Apart from the answers that have already been provided in the URL that you provided, here are some thoughts:
Demographics -
Get data on the existing website (if there is one) on the users who access, types of browsers, resolutions, top entry and exit pages etc. Remember that in many companies, the usage of tools, OS etc are controlled by their IT department - based on the cost and management of the need of the company.
In case it is a new site, get to meet the potential users and create the various personas (the details of these can be obtained by a simple google search - http://www.google.co.in/search?q=creating+personas&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enIN293IN293). Once this is done, you would know what and how you need to design.
Purpose -
Generic Site - for the entire world - IF the site is to be designed for the rest of the world to see (you would get the details when you create the personas), then you would have to hear the voice of the customer and plan accordingly - remember that demographics are very crucial in deciding where you need to place what content etc.
If it is an Intranet - for the use of its employees - this would present you with a whole lot of new challenges. Please note that the main purpose of any Intranet is to make the life of the employees easy by providing them information and as a means to complete their actual job. So if an employee spends a lot of time searching for information on the intranet, he/she is wasting their time. For example, if it takes 10 mins to search for an information, and if there are 1000 users in the company, then the website would be hogging on 1000*10 mins = 10000 mins = 166.6 hours = 20.8 man hours per day is spent on searching for information on the intranet. which is approximately 416.6 man hours per month (a month with 20 working days). This would be a sheer waste of time for the employees and the company. So the intranet is to be very efficient. IF the time on the intranet can be reduced to 3 mins per user per day (from 10 mins per day), there would be a huge saving for the company.
The demographics does help and that should be the main tool for anyone who is designing any kind of a webiste should use. In case there are no demographics available, personas are the most crucial step and ensure that the new site that you would create (intranet or otherwise) has the required addins to track and provide user demographics.
Hope this helps. All the very best.
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