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Industry : Hospitality
Functional Area : Strategy Execution
Activity: Question posted: 05 13 2009 08:11:57 +0000, 2 answers, 117 views, last activity 07 06 2010 20:18:08 +0000
 
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Hotels typically segment their market (customer base) into a set of categories based on the price each category is willing to pay. Because demand patterns for each of these categories may vary significantly, hotels find it difficult to satisfy all of the demand simultaneously.

What are the tools and techniques used by the hoteliers to maximise their revenues in such conditions?

 
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hotels should minimise there prices , room rates and should make more efforts to attract the middle class family,by reducing the prices some access that they can afford...



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by   Rahul Dhekane, Steward, Fresher(Hotel management)  | 05 17 2009 08:11:26 +0000
  Answer modified by     Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 05 13 2009 09:16:07 +0000
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A simple method followed today is a FREE Foot Massage by Thai specialists!! The first visit entails you for an exotic massage and the second time you come in a favor and the third time YOU ARE HOOKED!! You actually end up paying for it albeit with the good hotel FOM smiling charismatically at you offering you an irresistible discount!!

The number of stays at a Hotel might enroll you into their club automatically and offer you host of lucrative discounts on usage of facilities provided! You fall for it HOOK LINE and SINKER!! How many times do you actually use it?? These tactics are tried by hoteliers to maximise revenue at all times!

 

 
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