| Topic : Consumer Behaviour and Rural Marketing in India |
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Posted in Community :
Marketing & Branding |
BattleGround for Sales Professionals |
Rural Marketing |
2 more ...
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Activity:
Question posted: 04 03 2010 06:39:19 +0000,
0 answers, 381 views, last activity
07 06 2010 20:18:08 +0000
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There always remains a discussion on the scope and potential of rural markets. As the data points, 59% of consumer durable sales is contributed by rural markets (correct me if I am wrong). As far as marketing, customer loyalty are concerned, there are a lot of challenges that we keep discussing. I would like to know the different after sales service issues that are faced in rural markets and also are they a fall out of the challenges normally faced in rural markets or are they genuine issues
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