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lifestyle advertising in a customer-centric world
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Question posted: 05 30 2008 04:10:49 +0000,
1 answers, 135 views, last activity
07 06 2010 20:18:08 +0000
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1 Answers for "What is the brand effect of online advertising?"
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The brand effect of online advertising depends on...
1. The quality of experience for the recipient.
2. Proper placement of the ad.
3. Is the content helpful, interesting, fun, motivating?
There's a lot more room to really do damage with an online ad than with a traditional broadcast or print ad. Companies just have not learned good standards of behavior.
There is also a lot more room to perfectly target and generate immediate business and a positive experience.
The best thing you can do with online ads is to transcend traditional advertising and become part of the content the user is looking for, even if he doesn't know that until he sees your ad.
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