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Citizen Journalism
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Question posted: 05 29 2008 02:23:23 +0000,
1 answers, 161 views, last activity
07 06 2010 20:18:08 +0000
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Answered by
Bikash Bhattacharyya, Investment Advisor, Kotak Mahindra
| 05 29 2008 02:24:39 +0000
Not Rated
When you’re looking at the difference between self-published books and publishers, the difference is in the guarantee. A mainstream publisher offers a certain range of services, which are implicit to an author. It’s kind of understood that a book coming from any mainstream publisher will have been discussed before it’s taken on and will have been edited… That level of refinement or advice would not be available for a self-published book. The marketing spend is also much higher with traditional publishers, as they have greater incentive to see the book sell. A low-end launch would cost at least Rs60,000 and that includes just tea and biscuits. An average launch costs about Rs1-2 lakh.
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