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Topic : Broadband Contents and IPTV
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Indian Telecom Professionals

 

What do you think, would IPTV ever be able to make its mark in India?

Asked by : Radha Sundaram, Sales/BD Manager, Bharti Airtel
Industry : Telecom/ISP
Functional Area : Growth
Keywords : INDIA Think IPTV Ever Able Mark
Activity: Question posted: 05 26 2008 01:53:45 +0000, 2 answers, 188 views, last activity 07 06 2010 20:18:08 +0000
 
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I want to know about the future of IPTV in India.

 
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2 Answers for "What do you think, would IPTV ever be able to make its mark in India?"
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  Answered by     sachin , Team Leader -(NonTechnical), Infor Global Solutions  | 06 11 2008 21:50:21 +0000
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Amit Gupta, at Global Voices, writes about the monetization difficulties faced by those blogging in local languages - in this case, in Hindi. Gupta says “Ad revenue from programs like Google (NSDQ: GOOG) AdSense is just about nil when it comes to Hindi blogging,” and only larger local language media sites are benefiting from advertising from direct sources. He points to an interview with Jitendra Chaudhary, administrator of Hindi aggregator Narad, who believes that monetization will come from big media sites, who will look to Hindi bloggers for content. He suggests that they specialize in niche segments - like technology and management tips.

There are a few local language media portals: MSN, Yahoo, AOL, OneIndia and Webdunia have content in many languages; BBC and Josh18 (Web18), have Hindi news content. Then there are sites like Tarkash, Nirantar, Lokmanch, and a hindi podcasting site called PodBharti (some info on them here). Blogvani is another Hindi blog aggregator. What Chaudhary doesn’t say in the interview is that advertising will not be a viable option for Hindi blogs and some sites, because the volume of traffic is likely to remain low; which is probably why he recommends that bloggers gear up for content deals.

  Answered by     mehboob alam, Team Member, it people india ltd  | 05 26 2008 01:27:36 +0000
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We are aware of a number of telecoms already introducing IPTV trials in India. Reliance Infocomm Ltd. has trials in progress and Atlas Interactive India has commenced its ambitious plans for 38 cities across India and is starting to develop a service for Delhi. There is definitely tremendous opportunity in India. If the service offering is compelling enough and the technology infrastructure can be established, the IPTV industry has a big future in the country."This must be considered in the light of the already sizeable cable and satellite infrastructure with around 50 million subscribers and growing. The success of IPTV will depend, as always, upon the value proposition - on the subscriber services being offered compared with other services, and on successful implementation of the last mile strategies and sorting out any technology issues.As the Indian government has recognized the importance of a modern telecom network. Consequently, the rapid growth of the Indian telecommunications infrastructure during the 1990s, combined with government support and investment has now created an ideal environment for IPTV services to flourish. "The installed telephone lines can easily cope with the higher data rates required for high-speed broadband Internet access and the bandwidth usually required providing high-quality television streaming over the same line.Today's IPTV solutions utilize a range of standards, including: video streaming standards such as MPEG2/4, WMV, H.264; user interface standards such as HTML 4.01, CSS, DOM, ECMAscript; and security such as SSL. "However, the IPTV space is still innovating. While many aspects are based on standards, there are areas that are still very much evolving, for example, digital rights management (DRM) or conditional access (CA). This can prevent a specific set-top box from directly working on other IPTV middleware solutions. Today, it is more important to look at the key middleware companies supplying the end-to-end solution. Mobile TV brings the broadcast world to the mobile generation! By bringing the power of broadcast TV to the mobile device, mobile TV creates significant opportunities for entities at every step of an emerging value chain -- from the traditional TV broadcasters and production companies to content aggregators and provisioning firms, cellular network operators, e-commerce companies, handset vendors, infrastructure vendors and others. Those and other organizations recognize the tremendous potential for mobile TV, and many are now collaborating to bring this market to fruition."According to research findings, consumers are keen to have TV on their mobile devices. In fact, the findings show that consumers would even consider paying a monthly subscription for the service because they see it as a valuable one. He added: "India has a vibrant TV industry and a rapidly growing mobile subscriber base. The mobile TV is well placed to take full advantage of the convergence between the broadcast and the mobile communications industries in India.The TV in a handset is a whole new paradigm. It will change the whole face of TV. TV on mobile is all about technology advancements and expectations. Not only is the number of subscribers rising, technical platforms and networks in the mobile domain are rising as well. Additional faces of the cell phone range from an alarm clock, address book, messaging device to weather service, news service, bank, travel planning guide and most importantly, entertainment device. Though relatively basic in technology and form, spectacularly successful entertainment offerings have already demonstrated the potential of mobile phone as an entertainment device. The capability of the mobile phone is quickly improving in terms of the screen resolution, number of colors, phone memory, processing power, codecs, bandwidth, etc."This evolution is being taken further by bringing TV on mobiles. As compared to ringtones and pictures, TV on mobile is a big leap forward in terms of the value that it delivers to the viewers and channels, as well as to the operators for increasing their ARPUs, subject to network acceptability.

"In a global perspective, one analysis tells us that there could be up to 270 million subscribers worldwide with TV functionality on their mobile phones by 2009. Right now, everybody is looking for applications that create reasons to stay on their networks. The more killer applications they offer, the better. In India too, there will be a great demand for mobile TV services, if these are priced and packaged correctly. The convergence of consumer applications on mobile wireless devices has shown that consumers want the ability to take their living room entertainment experience with them when they're on the go. Mobile TV viewers may not tune in for half-hour sitcoms, but they may well tune in for a 'snack' of news or sports while waiting in line at the airport or riding in a taxi and/or watch the last two over of a tight finish to a one-day cricket match.

Mehboob Alam

 
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