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Topic : How to Design Logos Symbols and Icons
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Marketing & Branding |

Business & Strategy

 
Activity: Question posted: 12 06 2010 05:01:30 +0000, 1 answers, 63 views, last activity 12 07 2010 13:19:32 +0000
 
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We as brand managers tend to look at logo design very seriously and very technically. What do people think about logos? What are their expectation? What purpose should the logo serve for them?

 
  Answered by     Sujatha srivastava, Associate/Senior Associate, AT Kearney  | 12 07 2010 13:15:18 +0000
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Logo should represent the product/ product name. It should be appealing to the customers. There should be some relation between the logo and product. 

 
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