|
Activity:
Question posted: 10 09 2010 12:50:16 +0000,
3 answers, 206 views, last activity
10 18 2010 13:57:01 +0000
|
|
|
|
Throughout my career as a Corporate Communications professional, i have come across several instances where the exact functions of this division was misunderstood or construed to alarmingly levels.
Some companies believe that PR or Public Relations is Corporate Communications. No its not. PR is only a sub-set of Corporate Communications, making up of just 15 percent or so of the total communication package.
Some think it is advertising in a nutshell while others think communication has everything to do with marketing. Again a big NO!
A major percentage of corporate communication has got to do with building a desired brand image. This image is built first among the employees and then across the customers.
I invite your suggestions and definitions to help all of us gain some extra knowledge.
Corporate communication is not only to deliver the company mission and vission towards the company employes and the stakeholders but also make them focus towards their goal but as we all know the coins have not only the one side i.e., head but also the other i.e., tail like wise whenever the company set a goal the way of communication changes from employee to employee and same in case of stake holders even the companys like pvt. the change the way to deliver the message in a very diplomatic way so that though it dont creat any nonsense in the mind of the employee, stake holders and the customer (the back bone) but this make them some time to unfocus their goal which later on make a disturb in the smooth flow of business.
Vandana, Corporate Communications is all about building the credibility and reputation of the organization or its management. It has various facets like deciding on campaigns that display Corporate Social Responsibility, sending relevant and meaningful communication to stakeholders(incl employees), a little bit of liasoning ( some PR), and so on. It is not about products/solutions that the organization delivers, but on the intent and purpose behind the organization, which include the Vision statement and the Mission that follows that Vision, and how this is communicated to all involved. Anything to do with products/solutions/services are part of Marketing and Brand Management, and quite unrelated to Corporate Communications.
Vandana, well explained the role. Effective corporate communication involves not only the message itself, but also the medium that carries and delivers it. It's these two components of a communication that dictate whether employees will receive and understand it, as the attention span is very short and limited.
The other key for best corporate communication is to be aware of the receivers habits and inclinations, while deciding on the message and medium.
|
|
|
5 referals
3 votes,
127 views
|
|
|
Power vs Promotion (Position Title) |
|
|
1953 referals
20 arguments,
606 views
|
|
|
yes vs no |
|
|
831 referals
12 arguments,
172 views
|
|
|
|
|
|
|
|
|
I have to work out cost for a project happening in stages, i have calculated it for current... |
|
|
0 referals
0 answers,
0 views
|
|
|
|
Dear all, I have joined one of the leading company on Aug 2010. Before joining, i had to sign a... |
|
|
0 referals
0 answers,
0 views
|
|
|
Construction site at South Mumbai( One of the prime locality with most of Parsi community... |
|
|
0 referals
0 answers,
0 views
|
|
|
|
|
|
|
No matter how practical your thought patterns may be, they will all prove to be futile if there is no positive thinking. The practicality of any decision is powered by positivity. |
Exactly. As the famous Shakespeare quoted, "Nothing is good or bad. Thinking makes it so." |
“There is a garden in every childhood, An enchanted place where colors are brighter, The air softer, And the morning more fragrant than ever again” This is a famous quote by Elizabeth Lawrence on the innocence of childhood most of us in this forum... |