What is Brand identity according to you??

These days more than creating a new brand MNC's(mostly and even the Indian Cos) find it is better and less risky to buy the existing brands(which have good Brand Equity) and work on them. 

Some times, the customer does not even know who the real manufacturer is. The Brand has such power to influence the customer that he/she is no longer bothered about who produced it(Brand Power). This is taking place widely in the European countries and as well as in India (though very recent a trend).

Some companies have certain products or brands with which they are recognized. The Brand Positioning has the biggest job to do in creating this place in the customer's mind. Stronger the positioning Longer that brand lives. And as it lives, it grows Stronger. 

BRAND IDENTITY involves two factors:

1] better placement/positioning of brands is required by the organizations to create image of brands.

2] acceptance by the customers, and then only brands are identified which leads to repeat purchases.

Behind every brands, there is a compelling idea which captures customers attention and loyalty. Leading brands continuously maintaining their relevance to their targeted customer base.

Thanks for the referral Ms. Purvi Ghose.

The Brand which distinguishes itself for Quality,Utility,Durability,Affordability is a "Brand identity".

Brand identity is developed over the years by delivering what is promised, giving good after sales service, providing the product at an affordable price and continuing these things over a period of years brings the brand identity.

Brand Identity simply means an image in mind of prospects and in their memory to recall easily --- it may be both positive as well as negative about a particular product or a company...

Brand building is done and Brands are developed as an easy way to identify a product in a market having similar products.Recall memory helps for repeated purchase of the product.In today`s context brands are an asset to any organisation.Brands are identified easily by the consumers than the manufacturers.Longevity of the brands add goodwill and image to the product and the manufacturers.Capitalising the image of brands new products are launched in the same brand name (umbrella brand ex Godrej)Products with slight variation from the main brand (brand extension eg Horlicks junior)) are also launched.In short brands with brand power and identity increase the bottom line of any organisation.