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Topic : ERP and SCM
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Industry : FMCG/Foods/Beverage
Functional Area : Logistics & Supply Chain
Activity: Question posted: 11 10 2009 02:41:47 +0000, 1 answers, 293 views, last activity 07 06 2010 20:18:08 +0000
 
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anybody tell about what is crm

 
1 Answers for "what is crm ?"
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CRM stands for Customer Relationship Management, which helps the organization to manage its relationship with the customer. Broadly, CRM covers Marketing/Sales and Service Management. Marketing / Sales management takes care of the complete process of pre-acquisition stage of the customer till the prospective customer becomes the actual customer. Service management takes care of the complete process of post-acquisition stage of the customer, where the acquired customer is provided with prompt service to retain & grow with the customer.

 
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