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Industry : Publishing
Functional Area : Organizational Development
Keywords : marketing funda
Activity: Question posted: 03 14 2010 14:17:42 +0000, 1 answers, 114 views, last activity 07 06 2010 20:18:08 +0000
 
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  Market segmentation aims to divide markets comprised of individuals into groups whose characteristics are relatively homogeneous within each set or segment and heterogeneous between segments, based on an identified set of variables.

 
  Answered by     Shailesh , Business Development Executive, Ennov8-web  | 03 27 2010 10:56:40 +0000
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Apart from this bookish theory the most important thing to the target market is to identify their needs and supplying the solution accordinglly.

It is always about the demand and supply game

 
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