what is more important in retail store, the rang of product or schemes on the product. which has help to increse sale?

The below factors to be concentrated to increase the sales of Retail Store

1. Location of store - Huge population area

2. Visibility of Products

3. Price, Quality and Service

4. Schemes like coupons, Discounts Etc...to help us to get improve the sales

5. Product range can be used by Middle class

6. Local Advertisement

Visual Merchandise, Planogram (as suggested by reji), Product width & depth suitable to the catchment area, participation in promotion by Mall (if the shop is located in Mall).

It depends on the format of the store. All factors being equal it is the range that can boost your sale rather than the schemes. To design better schemes, there has to be a good product range

Sales depend on the foot fall. Schemes are designed to increase the foot fall and convert visitors into customers. But the fact is that the schemes are not permanant and they are usually for short durations. Where as good complimenting range also can generate foot fall, it has an added advantage that is it is a permanant service that you are providing to the customer.

both contribute to the increasing sales. it all depends on the store to achieve it through these lines. aggressive advetisement on the schemes and eyecatch display of the range of the prducts in store ( where scheme products are at eye level ) and the willingness of the staff to promote the range of the itemslike cross selling at the check out registers.

most important is the planograms.Apart from that a detail study has to be done of the culture of the customer.If the retail store is located in say mahrashtra one has to study the likes dislikes very carefully.

 Walmart the no.1 company was a failure in germany and korea and one more country.One of the reason was the germans did not liked the word may i help you they look suspiciously.Another place the failure was because shopping was done by the whole family.so the palnograms.

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