What is the best Twitter strategy for a corporate?

The world of business software and infrastructure is starting to see the same craze for real-time results that’s taking over web search. And herein lie the virtues of the pioneer of the real-time web — microblogging service twitter.

Customers of Salesforce’s sales and and customer service web applications, as well as its force.com platform for business applications, expect everything to happen right away  — if they update their data, they expect those changes to appear immediately, not an hour or two in the future.

The core insight behind the Service Cloud is the fact that customer service has become decentralized and spread throughout the web. If customers need answers, they’re no longer calling into the company for help. They may not even be logging into the company’s customer service website. Instead, they’re looking on Google, on their social networks, and on other websites. The Service Cloud allows companies to use their Salesforce customer relationship management (CRM) accounts to find customer service queries across the web, to track them, and to capture those questions and answers for use elsewhere.

I think corporations have to step it up in terms of integrating with these real-time systems. Many companies haven’t realized this is where things are headed and that they’re missing out on a huge part of the conversation.

The best twitter strategy for corporates would be one that connects their companies to their customers on real-time web services like twitter.

Hi Suhel.. It's interesting. Corporate should communicate to end user and gather response. Most of the companies are doing it from a long time in form of Blogs & Forums. Twitter is just to synchronize those channels as response time on twitter is extermly high. Leave apart the problem of spam for which twitter is suffering these days it's a interactive medium to shorten your communication and increasing your brand popularity. Makrand is right that sometime it may be irritating but there are throns in roses. Opening a conversation with your desired group has worked since we step in the web2.0. One more things that we should be honest with tweets same like other social media otherwise people will kick you off.

For the best twitter strategy there is only one point that open a converssation on any topic that you can handle. Not only positive aspects but be ready for counter arguments and negative comments. You can't post an tweet and run away. So, think before every tweet. Introducing your company with its feature, announcements, achievments and testimonials with respective story links will work. But handeling query and customer support is tremandous.

For more information you can read my blog(Twitter and Brand Management)

Twitter has the sms tech that helps in keeping you and your friends updated all the time and even on the go! Apart from that I really do not see it as an exciting site! Placing brands on this site would make you a sucker for smses of these brands also being sent to your cell and that could be irritating!