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Posted in Community :

IT Sales and Business Development

 
Industry : IT Services
Functional Area : B2B Sales
Activity: Question posted: 10 13 2008 12:05:19 +0000, 2 answers, 244 views, last activity 07 06 2010 20:18:08 +0000
 
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What is the difference between b2b Cold Calling and Traditional Telemarketing ?

 
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B2B cold calling lets you use your business references to get to the people you want to speak to, versus telemarketing which talks to everyone.



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by   Ted Green, President, Bikini Computers  | 10 13 2008 13:32:51 +0000
  Answered by     Rohit Mittal, Director Business Development, Port Indigo  | 10 15 2008 12:33:09 +0000
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In B2B calling you have defined business verticals to call but in telemarketing the industry verticals or customers are not defined. Anybody or Everybody is called up.

 

 
 
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