WHAT IS THE DIFFERENCE BETWEEN SALES AND MARKETING MANAGEMENT?

	WHAT IS THE DIFFERENCE BETWEEN SALES AND MARKETING MANAGEMENT? Asked by : NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd Industry : Consumer Durables Functional Area : Product Development Keywords : marketing brands sales etc Activity: Question posted: 07 23 2010 09:39:10 +0000, 13 answers, 2051 views, last activity 08 09 2010 18:12:18 +0000	Answer

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13 Answers for "WHAT IS THE DIFFERENCE BETWEEN SALES AND MARKETING MANAGEMENT?"

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Answered by Gurpreet Singh, Team Associate, BA Continuum Solutions | 08 09 2010 18:12:18 +0000

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Sales management is a narrow field which involves sales and sales related activities like- preparing sales reports, order collections, stock checking, managing retailers and whole sellers......... Marketing management is a broader concept which involves a proper process which starts from finding out prospect consumers, studying his/her needs, producing product, developing marketing and launching strategies, promotions and advertisement and finally feedback collection

Answered by Jaygopal Raghavan, Marketing Manager, Landmark Group | 08 09 2010 15:58:03 +0000

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Sales inolves the actual selling of thje product whereas marketing facilitates the selling. As a sales manager you need to know your targets and achievement on a daily basis. Marketing is involved in marketing or informing the public about the product.

Very often companies confuse between the two and advertise for a marketing manager whose main work would be in sales. A marketing manager can switch over to sales if he possess the basic selling skills but a sales manager cannot switch over to marketing because of the intricacies involved with regards to branding and MARCOM.

Answered by Shridhar Chandru, Business Developement Manager, ERP Consulting Company | 07 31 2010 19:40:41 +0000

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Ultimate goal of marketing is sales, manage martketing well, ur sales is thru, marketing supplements sales efforts and sales ensure complete marketing

Answered by NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd | 07 31 2010 15:08:05 +0000

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The sales management focuses on products selling and promotions to earn profits through sales volume. The marketing management focuses on customer needs with integrated marketing to have profits through customer satisfaction.

The sales concept starts with the company's existing products and the marketing concept starts with the company's existing and potential customers and their needs.

So the marketing concept is a customer orientation backed by the integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals.

Answered by virti gala, Assistant to Directors, Sejal Architectural Glass Ltd | 07 31 2010 13:09:59 +0000

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sales managment is all about plannig for sales & setting up starategies for getting more sales than rival or to capture more share & give more liquidity against purchases & production..as sales is a base of any bsiness ,so to have strong sales team is necessary for any business..where as marketing is not more than a Branding execise or to sale product in market at any strategy to get market benchmark...companies having their group or barnd or product bench mark in market get easy sales..so sales is a ultimate part of marketing where as marketing is also a concept of sales strategy .hence sales is a broder concept in all

Answered by Kanika Dalmia, M.B.A student , Regional college of management , Bhubaneshwar | 07 31 2010 12:26:36 +0000

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sales is the part of marketing, marketing is being done to induce sales, all the tools , whether branding or positioning ,to achieve the ultimate goal that are sales......

Answered by s.baalu , Consultant, XYZ LTD | 07 31 2010 11:42:19 +0000

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ALL ACTIVITIES ASSOCIATED FROM THE INCEPTION OF A PRODUCT TILL IT REACHES THE HANDS OF THE CUSTOMER ARE CALLED MARKETING IN WHICH SALES IS A PART BUT CRUCIALTHE EXPECTED LEVEL OF MONEY. PART WHICH TRANSFORMS THE PLANS INTO ACTION REACHING THE OBJECTIVE OF REALISING

Answered by Naushad H.L., Creative Director, MAD COMMUNICATION | 07 24 2010 05:27:03 +0000

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SALES IS A SMALL BUT MOST CRUCIAL FACTOR OF MARKETING...

IN FACT TO PUT IT PROPERLY... MARKETING IDEAS & EFFORTS ARE SUCCESSFUL ONLY IF THEY CULMINATE IN SALES !

Answered by akshaya bhatia, HEAD IT, Mega Cabs-GROUP MEGA Co., In a transit mode now | 07 23 2010 13:59:35 +0000

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Marketing is Input. Sales is Output. Analogous to a computer system, if business environment represents a computing infrastructure, business enterprise is an operating system, Marketing management is its CPU process and Sales management is process that renders output to various output devices.

Answered by HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD. | 07 23 2010 12:41:50 +0000

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