| Topic : Consumer Behaviour and Rural Marketing in India |
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Activity:
Question posted: 03 30 2010 07:14:48 +0000,
2 answers, 1592 views, last activity
07 06 2010 20:18:08 +0000
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organic food marketing is the new modified trend in the Indian agriculture sector. People have realized the importance of consumption of healthy food. what are the marketing strategies, how can we estimate the customers satisfaction and loyalty towards organic food in India
The scope for marketing organic food in india is vast and still not yet explored to its full potential.The following points can be taken into consideration while designing the strategies:
- Literacy rate has gone up.People are more health conscious now.They think twice before buying a product.Likewise,agriculturists are now more literate and are ready to experiment with new generation of crops and improved farming methodologies.
- Stressful lifestyle and so many diseases around have created a need for healthier and contamination free food.
- Organic food market is still restricted primarily to metros and other major cities of the country.Awareness is very less.
- Competitive pricing can really open a new avenue in the eatables and grocery section.
it depends upon the food where that is most often used and then decide it upon the market value and it's production and rates those are important issue which is very helpful to decide the strategies of bussiness. Because the indians gives the prefernces for the rates , quantity and then quality . Some of them on fingure tips give the values for the quality. And now a days some malls are like big bazar , V mart all these are sales the foods on lowest price . so think about their sale policy also.
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