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Activity:
Question posted: 04 24 2010 05:08:19 +0000,
15 answers, 259 views, last activity
07 06 2010 20:18:08 +0000
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Food, Shelter and income are basic universal needs. But every year, in newly developing nations, millions of consumers are progressing beyond them. But when wealth ceases to coexist with sophistication, HOW SHOULD BRAND VALUES BE COMMUNICATED?
Emotional connect ,,,after all we are all humans,,,,it works for all,,,whether they are 'haves' or 'have nots'...
I guess,they are the ones that give instant solution to problem at a point of time.
one tht suits the person who needs idea
novel and generated because of necessity
emotionally incorrect ones !!
Ideas help give motion to concepts. It salivates the creative aspets and also the grey cells which can work overtime! It causes an adrenaline rush.. The salivation or being obssessed with an idea to put into motion is a huge high.
Thats what I mean by salivate. They give you the momentum for a thought to germinate into a concept, into a strategy and into visual showcases!!
Makrand question- what's the significance of "salivate"?
Mr.Aras to an extent you are right,ie Value for Money, which is quantitative approach, but as Ujjaval has put "Emotional approach" does play an important part to make the customer look for the quantitative approach. what say people?
Ideas dont work, they salivate. What works is the visual appeal, emotonal connect and the relevancy of the message alongwith the promised delivery!!
Approx. 2% - 3% ideas will get implemented.
I came ,I saw , I conquered
THOUGHTS R JUST THOUGHTS ..BINDU .THEY R NOT CLOUDS !!
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Mr.Raju, good Insight. Tnx Swapna for the ref. |
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