Indian Telecom Professionals
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Activity:
Question posted: 04 27 2009 12:58:32 +0000,
3 answers, 689 views, last activity
07 06 2010 20:18:08 +0000
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The Indian telecom landscape has today emerged as one of the most dynamic business segments in the country. The last five years, in particular, have witnessed a plethora of changes resulting in what we are now seeing - a highly competitive industry with about 39 million subscribers as of January 2005, and growing at the rate of 85 percent annually. These changes have taken place in almost every aspect of the business, be it pricing strategies, policy legislations such as the unified license regime, or foreign investment regulations.
So what should be the companies strategies to retain customers..?
Differentiate from competitors and add value to the customer. Instead of offering generic services, innovate to offer customized services.
I agree with Mr. Makrand Bhave about his opinion but before that again the question comes of basic things for which we are looking at telecom companies. Now a days in the race of giving more to the customer telecom companies are forgetting about the basic need of a customer and that is a good quality service.
Still people face range problem from their service provider. Companies do show funny/emotional advertisements and about their services but the basic services are not met upto the expectation then how come anyone will go for other value added services.
It has to now do with the WOW factor!! After some amazing communication, glossy emotional ads and even some that are funny, I think the consumer needs to be WOWed! That could be by way of VAS, cost cuts or time plans or maybe even an offer that kicks the customer to become a member just to enjoy being WOWed!! :)
BTW Airtel tie up with the Harry Potter Half Blood Prince games is a definite WOW for all Hattu Potter fans! Jai Ho... :))
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