Indian Telecom Professionals
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Question posted: 10 months ago,
2 answers, 108 views, last activity
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The Indian telecom landscape has today emerged as one of the most dynamic business segments in the country. The last five years, in particular, have witnessed a plethora of changes resulting in what we are now seeing - a highly competitive industry with about 39 million subscribers as of January 2005, and growing at the rate of 85 percent annually. These changes have taken place in almost every aspect of the business, be it pricing strategies, policy legislations such as the unified license regime, or foreign investment regulations.
So what should be the companies strategies to retain customers..?
It has to now do with the WOW factor!! After some amazing communication, glossy emotional ads and even some that are funny, I think the consumer needs to be WOWed! That could be by way of VAS, cost cuts or time plans or maybe even an offer that kicks the customer to become a member just to enjoy being WOWed!! :)
BTW Airtel tie up with the Harry Potter Half Blood Prince games is a definite WOW for all Hattu Potter fans! Jai Ho... :))
Differentiate from competitors and add value to the customer. Instead of offering generic services, innovate to offer customized services.
pricing strategies adopted by different telecom service providers
indian telecom pricing strategy
Pricing Strategies in Telecom
customer retention method adopted by any indian telecom industry
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