What tactics Social Networking web sites must employ to add to its membership and more importantly retain its popularity?

1. must involve in social welfare activities physically and make its members to participate in it.

2.  allow free sms uninterruptedly among the friends on the network.

3. most of the members are students, so these websites should conduct campus events that can attract and retain the members.

Personally, I would not like to see another social network. It's already a social media overdose. "Unless" there is some unique concept that is bit different from what you are trying to say, it is just impossible to get its own share of people.

We have loads of social networking websites like facebook, orkut, twitter etc & all of these have almost the same features. Even the users are common which actually cost the advertisers more as they are targeting the same users but in different website.

anyways to add more members n retain its popularity , i feel few things to be considered as mentioned below.

1. site must be clean n user friendly.

2. it must have different features w.r.t. different user group like social dating, jobs, games, matrimonial , classified etc.

3. it must not breech the user privacy by any mean direct or indirect.

4. it must sound and must be more like an open source application.

Quality of contents

Encouraging members participation & contributions

Facilitating interaction among members.

Searching shall not be punctuated.

There should not be any misuse of datas shared by the members.

Respect privacy

Avoid misuse of information shared by site members

Be frank about the use of information the social networking site makes of members' information

Be upfront about the benefits offered and the use of members' information

Here are few things I would like to share. Basically the strategy is to build website loyalty. In order to do this 

# Customer acquisition   - promotion, etc.....

# Cart abandonment prevention 

# Repeat business

# Setting goals and measuring for critical success factor

Social media has been a superhit on the internet and today nobody can ignore it. However, it must allow its members more freedom. Spamming is no doubt a cyber crime but if somebody is giving away something free to the members of a group / community then it should be allowed.

For example, a professional always likes to remain updated in his chosen domain. A good number of free stuff exists which certainly is not known to many. So, if something of this sort is announced or published it must be allowed.

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