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Oracle CRM
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Question posted: 06 03 2008 22:30:31 +0000,
1 answers, 94 views, last activity
07 06 2010 20:18:08 +0000
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Mission, vision, objectives, motive, ???
When should an organization ready to implement CRM?
Should Marketing department lead the implementation? if not, please state why?
Any envidence to support that it is worthly to be implemented?
Any case studies to be shared? success or failure won't matter.
1 Answers for "What When Why CRM (Customer Relationship Management)?"
Prev1NextShowing 1 - 1 of 1
Not Rated
The initiative should be led by a joint team team of senior managers
from Sales,Marketing,Finance and Operations. The sponsor can be the
Marketing/ Sales Director as there can be fair amount of process change
in these functions during the initiative.
CRM Worthy or Not is a broad
question but in a line the answer is it is worthy if you think your
business can benefit from Customer Loyalty and Customer Life Time
Value. But ROI is difficult to gauge as always, it takes time.
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