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Topic : Brand Cannibalization
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Marketing & Branding |

Business & Strategy

 

whats brand loyalty???

Asked by : alif mohamed, MBA/PGDM student, sri sidhartha institute of management studies
Keywords : whats brand loyalty???
Activity: Question posted: 10 29 2010 14:39:13 +0000, 2 answers, 179 views, last activity 10 30 2010 08:23:35 +0000
 
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i have a friend who uses lancer car only,but he doesn like anyother car from the mitsubushi stable..he bought a latest lancer car..can this be called as brand loyalty..NOTE.ONLY LANCER..IS THIS BRAND LOYALTY O PRODUCT LOYALTY??

 
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2 Answers for "whats brand loyalty???"
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  Answered by     Ishan Dave, Animation & Film Making  | 10 30 2010 08:23:35 +0000
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absolutely,this is called a brand loyalty.... coz,in our life also, we can have multiple options, but sometimes we stick to only one brand or option from which we are satisfied the most., at this time, we ignore other options & be loyal to our regular product or brand....

  Answered by     Namrata Pathak, Accounts Manager, American Express  | 10 30 2010 08:11:43 +0000
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Yes this is called brand loyalty. A person sticks to a brand even though there are better brands in the market. The reason being the comfort he gets through the product and the satisfaction. So once a customer satisfied he will not look for better products...     

 
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