Whats the future of 'One Dollar Store' in India?

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	Whats the future of 'One Dollar Store' in India? Asked by : Akhilesh Majumdar, Logistics Manager, Tesco Industry : Retail Chain/Logistics Functional Area : Getting Started Keywords : INDIA Future One Whats Dollar Store Activity: Question posted: 05 28 2008 00:03:19 +0000, 5 answers, 1572 views, last activity 07 06 2010 20:18:08 +0000	Answer

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We know that in US we have store where you get everything at a price of Dollar 1. Such stores in the name of Rs. 100 store are coming up in India. What do you think is the future of such stores in India. Will they be successful. If 'Yes', then why and if 'No' then Why Not?

Dear Mr Majumdar

Ones again you have asked a good question,
In my answer here, I will like to share my experience with all dear members, As one can see in my profile I own a retail showroom {greeting card and gifts}. I had a competitor which was on, one dollar store format. The only difference was that they were having two prize ranges 49 and 99.I will like to tell you here that they use to attract many customers with their name but the problem was that their range was fix if any customer was needing some thing more or less then 49- 99 they were unable to provide, for an example if you want to buy a key ring or just a chocolate or a vary small Ganesh Idol for your car all the three things mention were available at lower cost then Rs. 49 with my store, same was with the higher segment also. So we started giving them a very tough competition and we pushed them out of the market, they were older then my outlet in the area, my retail is on the upper ground and they were just below my outlet so I got a good advantage of there 49 -99 name but easily defeated them with entire price range not any particular price segment, so the same case study apply on every dollar store, may be they will survive, but I don’t find very bright future of dollar store.
Happy selling!!
Dilraj Singh

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by Dilraj Singh, Entrepreneur (Ode Collection) | 06 29 2008 00:32:26 +0000

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5 Answers for "Whats the future of 'One Dollar Store' in India?"

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Answered by Dharmesh Shukla, Branch Manager, KRChoksey Shares & Securities Pvt. Ltd. | 07 28 2008 03:14:15 +0000

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Dear Sir,
I see that small shop not runs quietly for long run because in our city there are many dollor shop but they can close after 2 to 3 years because here shop rent price high+municipal tax higher+ electricity +maintainace + sales person + owner its cost going very high so not coming good income so its not going very smoothly becuase less price less margin so its not run very good for long run

Answered by Atul Kumar, `Confidential, Confidential | 06 17 2008 06:37:29 +0000

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Hi
The Rs.100 Store surely will not be so hit in india. I doubt on its success.
Indian buyers are going around different shops to buy different types of products. They prefer to go to individual places for their needs. For daily/monthly grocessries/consumables they love to Food World, Spencers, Big Bazar, Magna, Heritage Fresh, Reliance Fresh, etc. For clothing, they love to go Raymonds, Pantaloons, Life Style, Shopper Stops, Park Avenues etc show rooms. Still shopping malls are not very hit in attracting buyers except eatries outlets. Shopping malls have good visitors but not real buyers.
In India, Rs 100 will not get good number of options for Indian buyers as value of Rs 100 in India is very less compare to $$ 1 in US. You can't but one branded Deo Rs 100 in india.

Answered by Sachin Saxena, Assistant Manager - F&A, Infor Global Solutions | 05 29 2008 01:53:03 +0000

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Hi
Dollor 1 or Rs. 100 will definately be hit in India but only for middle level and upper middle level income group. The lower income group and lower middle income group will not find it so relevent in many cases. They can buy grossary items and their daily needs from the near by stores on less money. There are many things which people will like to buy from there near by shops.
In terms of positioning this will be a great raising concept in India, as by seaing this many retail comapnies will introduce such type of supermarkets, and then definately price will be redused and the concept will come down not to 1 doller less then 1 doller.
We should welcome this in India.
sachin

Answered by Mohammed.Pasha , Operations & Business Developemnt, INFINITY FUTURE MARKETING PVT LTD | 05 28 2008 07:23:58 +0000

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