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Organic Vs Inorganic Growth
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Question posted: 05 13 2008 04:02:55 +0000,
2 answers, 113 views, last activity
07 06 2010 20:18:08 +0000
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mature markets when not offering any growth you better go for mergers or go for new type of branding where by the product takes a new look same wine or old wine in a new bottle.where by the product takes a new shape if proper advertising is done there is no decline for a product or for a market.
Not Rated
Depending on industry, one might do an analysis of markets that require the same or similar resources, and do ROI calculations to see if any of these adjacent areas have enough potential. I would analyse the current clients for market, trends, patterns. I would then research the aligned markets / clients / trends to derive a new sales and marketing plan to launch into new markets or spaces or re purpose the sales / marketing messages. Another consideration, presuming that the primary product is throwing off enough profit is to expand the business up or down the production chain. Taken a different way, think about vertical and horizontal monopolies, not as a primary objective, but as a business structure.
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Found the question
"When looking at a mature market/product that does not offer organic growth opportunities what are the other growth opportunities available besides acquisitions? Are there any processes available to shift through and identify opportunties?"
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