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Tech World

 
Industry : Internet
Functional Area : Organizational Development
Activity: Question posted: 08 27 2010 10:39:47 +0000, 4 answers, 212 views, last activity 08 31 2010 19:53:20 +0000
 
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Can someone help me out to get a better grip on how and when to use SEO and PPC ......

 
  Answered by     M A Kiran Achar, Search Engine Marketing Analyst, Theorem India Pvt. Ltd.  | 08 31 2010 19:53:20 +0000
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Hi Taniya,

I would further elaborate what Nisha said SEO works on one's website i.e. its contents, links, its popularity & Website designing, But PPC is more than that its truly a professional approach to advertise your website by creating Campaigns, & Ad Groups within it & Ads & Keywords (more vital part of ppc stuff) within Ad Groups. further ppc allows you to bid for your keywords so as to compete other advertisers & hold positions even.

First SEO Should be floated, then when the scope for it semiliates one can switch over to PPC. Even when you are about to take up any marketing/advertising Campaigns its great to choose PPC.

 

Hope this is of some use. for things further feel free to approach.

  Answer modified by     Chandrashekar Reddy.G, web developer and seo/sem, Truss Techno Softs  | 08 30 2010 07:11:25 +0000
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ppc is part of sem. ppc is paid one. seo/sem  my suggestion is SEO is the best one.

  Answered by     Taniya Laskar, Project Architect, Leading IT solutions  | 08 27 2010 10:56:27 +0000
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Thanks nisha got some idea how it works.... :) 

  Answered by     Nisha , Associate/Sr. Associate -(Technical), IBM  | 08 27 2010 10:55:08 +0000
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Hi taniya .... good question....  

PPC is a part of SEO. My suggestions are always to combine the two. SEO is natural search which means free results whereas PPC is paid results. Remember the number of clicks a website gets does influence the natural search as well.

For a good natural search result, you must have good written contents on your website.

Hope this will help!

 
 
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