Why Competing with Apple is so Difficult?

The desire to compete with Apple is widespread among many companies in the tech sector. The problem is that very few, if any at all, are well equipped as businesses to compete head on with Apple as very few have the same kind entrepreneurial culture as Apple.

Around 2005, our firm, Creative Strategies, began receiving more in-depth questions about why Apple is so successful. We were asked to do more specific analysis on Apple's strategy to shed light upon what some refer to as the “secret sauce” that drives the company. Much of this was because the success of the iPod was bringing Apple new customers in droves. And when the iPhone was launched, interest in Apple skyrocketed even higher.