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Keywords : marketing and sales
Activity: Question posted: 02 26 2009 05:41:56 +0000, 1 answers, 107 views, last activity 07 06 2010 20:18:08 +0000
 
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  Answered by     Radhakrishna Marar, Business Analyst, Oracle  | 03 24 2009 07:57:04 +0000
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Two sources of competitive advantage:

"The ability to learn more about the customer faster than the competition.
The ability to turn that learning intoaction faster than the competition.”

There is a direct relationship between Customer Value and Shareholder Value:
    :  Building loyalty and sustainable “relationship equity” requires exceeding customer expectations along these
       dimensions:
           •  Brand awareness
           •  Thought leadership
           •  Industry leader in value to price delivery
           •  Deep knowledge of customers business
           •  Ease of doing business
           •  Seamless experience across the enterprise
           •  Closed loop problem resolution
    :  “Customer Value Creation” is leveraging all process and systems to anticipate and service customer needs by
       aligning the right interaction channel to the right customer

 
 
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