| Topic : Accelerating sales in a slow economy |
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BattleGround for Sales Professionals
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Activity:
Question posted: 12 05 2009 11:03:04 +0000,
3 answers, 331 views, last activity
07 10 2010 02:00:19 +0000
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Price is the main factor when a buyer rethinks in buying during a slow economy. If we reduce our price it will reduce our revenue and profit margin. Is it a good strategy to lower price of the product to increase our business?
I don't agree in cutting price may be a good solution, but a good deal is always a way to spike sales in a slow economy. Instead, if you create a value for your customer through loyal business, it will regain you plus you set the prices anyway so it is pretty much all profit on your end.
in my opinion,we are bound lowering the prices during slowdown to maintain the sale volume. It is discussed a lot for win-win situation but who cares. Here is survival of the fittest.
I agree with Mohit!! Its value and I am of the strong opinion that BTL activity during a slowdown is something which affords the brand a one-on-one with its consumers and any promotion that would make the consumer think more loyally about the brnad will make it a cash cow albeit a small one. But it has to have a value in it for the consumer without doubt!
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Thanks for posting..... !!! |