Posted in Community :
Marketing & Branding
|
Activity:
Question posted: 07 20 2010 03:17:01 +0000,
2 answers, 992 views, last activity
07 20 2010 05:12:38 +0000
|
|
I would like a brief a introduction of the pain balm market of India?
a) Major Players
b) Value of the Market?
c)Price point
Prev1NextShowing 1 - 2 of 2
Not Rated
daer ranjeet - the balm market is classified into 2 categories -- cold balms and pain balms - again they are further categorized as liquid balms and rub balms -- nearly all of them are ayurvedic or herbal in formulation. the market leaders are brands like amrutanjan balm, vicks, zandu balm and tiger balm -- 50% of market share belongs to vicks cold gel, 15% share is held by amrutanjan pain balm which is very strong in south india. zandu balm is more north india specific balm having a market share of 8% rest of the market is held by various regional brands like moov, and even some chinese,korean traditional brands like tiger balm etc have also made some in roads into the market. i estimate the total balm market cold as well as pain would be around 300 crores and growing at the rate of 10%. please note balm market is not an ethical brand market but a complete OTC market.companies marketing pain balm brands spend 30% of their marketing budget for such products on advertisement and brand promotion to grab share.
Not Rated
IODEX MALIYE... KAM PE CHALYE....best slogan for pain balm. in today's market major player i think its MOOV
Prev1NextShowing 1 - 2 of 2
Specialist in IT Recruitment
PCB designers required , Bangalore
Hiring BIW design engineers,Bangalore
Urgent requirement for Seating designers,Bangalore location
Viewers also viewed
|
|
With over a decade in the new mellinium. There has been a major change over in every aspect of... |
|
|
300 referals
8 arguments,
195 views
|
|
|
In a blind test unbranded entities fare better than branded entities . I market a detergent... |
|
|
0 referals
5 arguments,
168 views
|
|
|
To highlight the brand why there will be at least a Girl with brand promoting T-Shirt. Why not... |
|
|
0 referals
16 arguments,
656 views
|
|
|
|
|
|
|
Unanswered Questions (68)
|
|
Helo rohit, i am Hemant from Kanpur UP,going to take admission in mca for 212 batch at cgc... |
|
|
1 referals
0 answers,
0 views
|
|
|
|
if you have a single fsi,how much carpet area can you construct on A 500 SQ METER PLOT,PLEASE... |
|
|
0 referals
0 answers,
0 views
|
|
|
Everyone in India looking for secure the own position and headed towards stability in career.... |
|
|
0 referals
0 answers,
0 views
|
|
|
|
|
Sponsored Jobs
More From Author
DONT MAKE A MUMJUMBO OF MANAGEMENT SCRABBLE, THE ANSWER IS SIMPLE, DONT GO OVERBOARD ON SUCCESS BECAUSE IT HAS TO BE FOLLOWED BY FAILURE. THATS AS SIMPLE, TAKE HAPPINESS AS A MOMENTORY PASSING PHASE B'COZ THEN WHEN SORROW COMES UR MORE MENTALLY PREPARED. |
Will somebody help me with scenario of pain balm category in India, major players, value of the market? |