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Topic : Dynamics of Retail Marketing
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Industry : FMCG/Foods/Beverage
Activity: Question posted: 10 01 2010 18:10:21 +0000, 3 answers, 390 views, last activity 10 05 2010 05:22:57 +0000
 
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There are so many retail outlets have been opened in tier I and II cities. Urban India is vast market available for retail industry with many challenges

 
  Answer modified by     Sandeep K. Das, Consultant-Procurement & Logistics Coordinator, DFID-TAST  | 10 05 2010 05:20:49 +0000
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I don't know how much you all will agree with me but I am of the view that urban market is fast converting into multiplex culture and number game has become the feature concept of urban market in India.

Its now the case of branded vs. non-branded & low cost . Retail sector has a tough challenge ahead. New products are fast replacing the old brands and brand loyalty is facing the challenge of survival. I agree with you that demand will surge in the years to come but simultaneously SSI entrepreneurs are doing much better jobs than the big houses where overhead expenses and industrial frauds are eating away their cake and depreciating their profitability in the longer run.   

 

  Answered by     Vaibhav Vora, B.Com student, University of Mumbai  | 10 04 2010 12:40:26 +0000
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Competition in Urban market is tremendously increasing, while many Rural parts in India are UNTOUCHED.

  Answered by     Christian Anews, Product/Brand Manager, Videocon Inds  | 10 04 2010 09:51:40 +0000
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Yes it is, retail sees a huge demand in the urban crowd. And soon will have a better market in the rural too.  

 
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